Sizewise Founder Lee Frickey Named Chairman of the Board; Brian Frickey Named New CEO, Brad Frickey Named COO, Tracy Frickey Named CAO

  • 8/18/2017

  • Company News

LENEXA, Kan., Aug. 18, 2017 – Sizewise this week named Brian Frickey its new Chief Executive Officer and announced key leadership changes designed to further strengthen its core medical equipment business. The moves are also expected to help capitalize on emerging opportunities in the consumer bedding market. 


Founder and longtime CEO Lee Frickey is taking on the role of Chairman of the Board, passing along day-to-day responsibilities to not only Brian, but also Brad Frickey as Chief Operating Officer and Tracy Frickey as Chief Administrative Officer. 


The three-pronged leadership changeover will kick off a laser-like focus on organizing the business to win in an increasingly competitive marketplace. Leading the company’s worldwide operations and its 1,100 employees, the new executive team will work to continue strengthening the company’s reputation among major healthcare facilities and group purchasing organizations (GPOs).


New Responsibilities

      • Brad Frickey, as COO, will oversee key Sizewise business units, with a focus on
        operations, engineering, manufacturing, product development, quality, and

  •       • Tracy Frickey, CAO, will oversee all aspects of finance, human resources, and focus
            on administrative efficiencies.

  •       • Tim McCarty remains Chief Sales Officer, leading the organization’s aggressive
            market share goals and worldwide sales strategy. 

  •       • All other Board Members remain in current roles.


“We’re moving from a position of strength to transform Sizewise for the future,” outgoing CEO Lee Frickey said. “Brian is the right CEO to lead the Sizewise family of companies during this tumultuous and transformative period of healthcare. He brings a unique, human-centered leadership approach to our culture, products, and services that will unlock the potential of our people and our business.”


“We’re lucky to have dynamic and talented leaders taking on greater responsibility, and I’m excited to accept the role of CEO because I know we approach leadership as a team,” CEO Brian Frickey said. “Each member of the board—and so many of our employees—have a track record of driving innovation, cost efficiency, and delivering results to the bottom line. This team is primed to build our brand and capitalize on emerging opportunities.”